06.15.08 Boatmail e-news
06.11.08 Marine marketing firm launches new Web site
05.01.08 Boatmail is happy to introduce its new brochure.
It's more than a brochure, it's a marketing manual filled with great ideas on how to promote and sell your company's products and services.
discover our online brochure
06.15.08 Why Professional Copy Writing Is Essential to Your Business.
Good copy is important—crucial, in fact—now more than ever. These days people aren’t so freewheeling with their cash, and every budget must be optimized. If a potential customer has any doubts that your business is the right place to put their money, they’re simply not going to spend it there. Well-written marketing materials, meaning pointed copy crafted by an experienced pro, will make all the difference in the world.
Copy is the very substance of any marketing endeavor, whether it’s a print advertisement or an electronic outreach. Words must be chosen and assembled with an expert’s skill to produce results as they promote your business and simultaneously inform and motivate the potential client. This copy must bring about ACTION.
Get their attention. Make a connection. Convey the information that you offer the best product or service available for their needs. Drive these customers to your business, where they’ll see for themselves that they’ve made the right choice. And you can bet they’ll spread the word.
You know your business and its nuances better than anyone, so there’s nobody better than you to tell the world—your potential clients—what it’s all about. But does that mean you should write your copy? Perhaps you have the verbal skills to tackle it nicely, but do you have the time? It can be tempting to produce copy in-house or to use an unproven writer, but you’ll only save at the outset before ultimately losing business. You cannot go wrong leaving the job to a pro who understands your niche.
Now you can leave the essence of the equation to Boatmail, where our intimate network of professional copywriters will craft the content for your most effective marketing applications. By enlisting our services you can direct all of your time and energy into building client relationships and keeping your product at its best. Our writers know the marine industry and they know the right direction to take your unique copy. Please contact us for a quote tailored to meet your every need.
05.06.08 Many of the photographs for this site were provided by Michael Thoney Photography.
Michael's focus is on marine, and this creative dynamic and visual impact show through in all his photos.
We, at Boatmail, thank Mike for this spectacular array of photographs, and hope you enjoy them as well.
Michael Thoney Photography - 843 810 2022
05.01.08 WELCOME to Boatmail
The figures are somewhat staggering: There are approximately 5,000 businesses/dealers in the US selling and servicing products for the marine industry. These businesses employ upwards of 40,000 people and have annual sales of close to $17 billion.
It’s been estimated that there are about 17.5 million boats registered/and unregistered on American waterways, both fresh and salt water. Finally, 72 million Americans regularly participate in sail or powerboat activities – on everything from Sunfish to multi-million-dollar yachts.
Wouldn’t it be nice if there was just one marketing and advertising company that really understood not only what drives the marine sales, but how you can capture your share of this huge $17 billion business?
Now there is. Welcome to Boatmail.
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